Hi-Clarity Communications

Ivor Coleman

23 Lockstile Way

Tel: 01491 873198
Website: www.hi-clarity.co.uk


  1. Copywriting/scriptwriting/editing
  2. Interpretive design/production
  3. Interpretive planning/development
  4. Leisure/recreation/tourism services
  5. Marketing/public relations


My name is Ivor Coleman. Hi-Clarity Communications is my independent consultancy, specialising in heritage interpretation and communication.

Since 2006 I’ve helped a variety of organisations across Britain to provide inspiring interpretation that helps people enjoy and value their surroundings.
Whether it’s treasured landscapes, special buildings or historic events, I aim to bring to life their natural, social and cultural significance.

I work flexibly on projects of all sizes and am very happy to team up with others, such as interpretive designers or visitor management experts, to cover all requirements.
Clients tell me that I am professional, creative, well-organised and easy to deal with.

My educational background include an Honours Degree in Geography from Bristol University and a Diploma in Marketing from the Chartered Institute of Marketing.

I offer a wide range of capabilities, based on skills built up over a previous twenty year career in senior roles with major companies such as IBM.

The main services I provide are:

  • Devising and delivering complete interpretation projects
  • Content development and copywriting for all media
  • Audio/Visual scriptwriting and presenting
  • Management of interpretation and communication projects
  • Interpretation audits and feasibility studies
  • Development of interpretation strategy and communication plans
  • Brand building and promotional marketing
  • Press, stakeholder and internal communication programmes
  • Public speaking and event hosting


Here is a selection of my clients and projects.
  • St Nicolas Church, Pevensey (2016) – interpretation and promotion plan –   to evoke the role of Pevensey’s church at the heart of the Medieval seaport where William the Conqueror landed in 1066 – integrated with Pevensey’s other heritage attractions, such as its Norman castle – part of a major restoration project, supported by the Heritage Lottery Fund.
  • Caldicot Castle and Country Park (2015 & 2012) – interpretive materials, based on my 2012 interpretation plan – to develop the visitor potential of this great fortress of the Gwent Levels – signs, displays and leaflets delivered in collaboration with ARC Creative Design Ltd.
  • Clwydian Range AONB (2015 & 2010) – branding programme for Area of Outstanding Natural Beauty in 2010 – to support sustainable tourism and landscape interpretation – research, consultation, planning, writing and design – delivered in collaboration with Splinter Design Ltd – updated in 2015 to embrace the Dee Valley extension to the AONB.
  • Hampshire’s Country Parks (2015) – “visitor journey” review of signage and interpretation – part of an in-depth study, led by Planning Solutions Consulting Ltd, to provide the basis for future planning and investment at Hampshire’s highly popular country parks and national nature reserve.
  • Wales Coast Path, Monmouthshire (2013) – interpretation/signage audit, plan and implementation – to enhance the experience of visiting Monmouthshire’s coastline – review of existing provision, development of plan, delivery of new facilities, including Black Rock viewpoint – with design and installation support from ARC Creative Design Ltd.
  • Llangollen Pavilion (2013) – marketing consultation, planning and promotional materials – to promote the home of the International Musical Eisteddfod, adjacent to Llangollen Canal World Heritage Site, as a venue for a wide range of events and conferences.
  • South Downs National Park (2011) – audit of existing interpretive provision across the recently designated National Park – to provide a basis for future interpretation planning, management and teamwork – a review of all major visitor sites across the National Park.
  • Loggerheads Country Park (2010) – interpretation plan for this major visitor attraction – to provide a clearly defined basis for future interpretive provision – including research, writing and timely delivery against an urgent deadline.
  • Discovering Denbighshire Coast (2009) – series of interpretive panels for the Rhyl-Prestatyn section of the North Wales coast – to connect visitors with this area’s coastal heritage – produced with ARC Creative Design Ltd.
  • Waterfalls Centre, Fforest Fawr Geopark, Brecon Beacons National Park (2008) – concept, writing and film for new visitor centre – to engage visitors with the geological heritage of this designated geopark – including theming, content development, copywriting, film making and presenting in collaboration with Matthew Davies Media.
  • Rothiemurchus Estate in Cairngorms National Park (2007) – Rothiemurchus Forest interpretive booklet – to inform and engage visitors in this most accessible remnant of Scotland’s ancient Caledonian pine forest – concept, writing and project management of visitor booklet and associated communication programme.
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  • Ivor Coleman, Hi-Clarity Communications

    Ivor Coleman, Hi-Clarity Communications

  • Black Rock viewpoint, Severn Estuary

    Black Rock viewpoint, Severn Estuary

  • Caldicot Castle, home of Welsh castle life

    Caldicot Castle, home of Welsh castle life