volume 11, number 2, summer 2006

How is it for you? Invoking emotions in interpretation.
  • Foreword: Invoking emotions?

    David Masters 01/08/2006

    Every year £billions are spent on advertising in the UK. Advertising works when it associates positive emotional repsonses with a product. Advertisers have learnt to target an emotional reponse in their audience. Is interpretation any different?

    download AHI_Journal_11-2_foreword.pdf >>

  • Policy and pratice: challenges for interpretation in the heritage sector

    Geoff Harrison and Jaane Rowehl 01/08/2006

    Geoff Harrison and Jaane Rowehl report on the AHI and Tourism seminar Audience, Access and Conservation Plans: working with the HLF, held February 2006

    download AHI_Journal_11-2_harrison.pdf >>