OMG Interpretation! Creating and using impact

Caerphilly Castle, Caerphilly South Wales

10 May 2017 to 11 May 2017

This two day event will include inspiring and thought provoking presentations, a workshop and a field trip.

What’s it about?
We know that when people go for days out/visits, the more emotional impact there is, the more likely they will remember and think about their experiences.  Emotionally impactful experiences are likely to have elements of novelty, surprise, excitement, or tap into our common human reactions to issues of joy, love, separation and loss, injustice, violence and death, triumph and tragedy, and the comic.  Clearly it is possible to create experiences which have impact, but no particular meaning in relation to a place e.g. a firework display at a heritage site.  The challenge for interpretation is about creating impact which has a meaningful relationship to the place, site or collection that we wish our visitors to connect with. This event aims to examine these issues and help practitioners to think more clearly about them.

Who is it for?
Anyone with an interest in interpretation and/or sustainable tourism including:
  • Professional Interpreters wishing to increase and share their knowledge and skills.
  • Those working in the public, private and third sectors whose jobs include interpretation, or who manage projects or sites with interpretative elements.
  • Students or those interested in a career in interpretation.
Professor Mike Robinson PHD, Professor of Cultural Heritage Director, Ironbridge International Institute for Cultural Heritage

Sue Lipscombe Manging Director at Cod Steaks - award winning exhibition designers, theming experts, model makers, interactive designers and museum specialists. Recent projects include Cadw’s Caernarfon and Raglan Castles, and National Museum Wales’ Treasures: An Adventure in Archaeology exhibition.

Chris Walker
, Director, Bright White Ltd – award winning creative design consultancy whose  mission is to engage the next generation with the riches of the past, to help them live and learn. Chris was heavily involved in the recent Bannockburn project.

Ben Oliver (Westonbirt Arboretum - High Level Walkway),
Carl Atkinson (National Resources Wales),
Emma Thomson (National Trust, Powis Castle)
and Small World Theatre.

a full conference programme will be available to be downloaded from the AHI website shortly.
OMG Programme

Conference attendance (to include all refreshments, field trip and lunches)£99.00

Overnight accommodation:
We do not have a specific partner hotel. A list of accommodation in the area will be provided for delegates.

A booking form is available for download below.

For enquiries contact the Association for Heritage Interpretation at 54 Balmoral Road, Gillingham, Kent, ME7 4PG by telephone on  01634 329065 or by email to admin@ahi.org.uk.  

download registration form (right click, save as) >>

back to events >>